Posts Tagged ‘Backlinks’

Back in the day, the majority of SEO web masters or should I say, the web masters that new what they were doing as far as search engine optimization in concerned, didn’t really take into consideration the visitor’s experience. It’s was all about keyword stuffing, jamming the targeted keyword into the page as many times as possible just enough to out do the competition. Did these shady tactic actually work you ask? Well, believe it or not, they actually did. Today however it’s a whole new ball game and things have changed considerably and with search engines becoming a lot smarter.
When Google came onto the seen, they were determined to give the customer a better quality of service with relevant search results and quality website content. What did this mean for the SEO Consulting Services? Well, it meant that there was going to be a huge learning curb to try and figure out what the bots were actually looking for to rank sites.
On page factors weren’t so important anymore and keyword stuffing was a thing of the past. In fact, if you try that tactic today, it’s almost guaranteed your site will get black listed and de-indexed. A lot of the focus today is on off page factors or the quality and number of back links to your web site. Imagine creating your website without the search engines in mind so, what a pleasure.

Like I said, in the past, much of the focus was on creating a site that is built to be “search engine friendly” that sometimes it’s forgotten that while search engines may bring traffic, it’s still a human who is reading and consuming the content on your site.

Creating original and unique content is can now be achieved through a vast array of content delivery through RSS feeds, Podcasts, Video, PDF’s, Articles, and Blogs are all thought up and created with minimal strategic placement required -
Remember, it’s the human reader who decides if your website is worth bookmarking, tagging or coming back again to see new updates.
That’s why Google continues to be the 600 pound gorilla in the room. Google is customer focused, delivering high quality, and relevant search results to searches.

If you satisfy the simple need of educating or entertaining the reader, you will enjoy the best of worlds, top rankings and a website your readers will enjoy and book mark, or even better, tell their friends about your site.

So, always build your site with the reader in mind and concentrate on the off page factors for top rankings.

Garry Lee
SEO Consulting Services, New Zealand.