Posts Tagged ‘SEO Tips’

First of all, what is a Search Engine Optimisation Expert? Well basically it’s a person who specializes in internet marketing and uses a variety of strategies and tactics to rank websites in the major search engines. An example of a search engine is Google.com who are the dominant player at present. If this is done correctly, New Zealand business owners will experience increased traffic to your website and better rankings. SEO prices can vary dramatically depending on a number of factors so do your research before committing to an SEO Expert.
Keyword selection is critical when it comes to ranking a web page. Have you heard the term, “riches are in the niches”. We’ll that’s stands true when it comes to keyword research. It’s important you look for the long tail keyword or phrase. These are much more specific so you have a better idea of what the visitor is looking for and 9 times out of 10 the keyword phrase is a lot easier to rank for. Stay away from short, highly competitive keywords as these are very difficult to rank for and nowhere as specific as the longer phrases. There are also free keyword tools that can assist with this research. I would recommend the Google external keyword tool and Google analytics. These tools are fantastic and will supply all the information you need to select suitable keywords. Some on the information that is obtainable is  search volume, competing pages, local search volumes, PPC stats and so much more..
The next step is set out your website structure and content so its search engine friendly. Having relevant content centered on the targeted key words will greatly enhance search engine rankings. Keep your homepage simple and to the point. There’s nothing worse than a cluttered page with information over load. This can lead to a confused visitor and will quickly hit the dreaded back button never to return again. Simple and to the point is key.
I like to always include a blog where content can be continually added on a regular basis. Google loves fresh quality content not to mention the visitor. The advantage of this is three fold, Better rankings, returning visitors and other sites will be more inclined to link to your site.
The structure is important also. Keep the site navigation simple so visitors can easily find their way around. This is also important for the search engines. A site map is always good to include, this ensures all your pages are linked and can be accessed by the search engine spiders.
Duplicate content within your website is another no go zone and if attempted, adverse results as in lower rankings are more than likely. Page description and keyword meta tags need to be carefully considered. The Description is a summary of the page and will be displayed in the search results. This needs to be compelling so the searcher will click on your link. It should also include the keyword the page is ranking for. It is also important to ensure your Keyword and Description Meta tags are different from page to page; if not, the search engine will see these other pages as less important.
Finally, it is absolutely critical to track your sites SEO performance. Once again there are free tool out there to achieve this. I recommend Google Webmaster tool, or ‘Google Analytics’. These tools will enable you to check your sites rankings over time and make the necessary changes as.